As Director of The Arc Agency, Elsie Attoh is established and respected in the building and architectural industry, utilising a boutique approach to integrating the architectural, interior, and landscape markets. With a Bachelor of Economics and Marketing to her name, Elsie commenced her career in advertising in 1997, working for Zenith Media and George Patterson Bates in Sydney, Saatchi & Saatchi in London and various other marketing and advertising companies.
The launch of The Meccano Group in Sydney in early 2000 showcased her creative networking expertise and provided a forum to promote her work, debuting more than 150 brands from within the industry.
Innovative in the direction of exclusive industry forums, she has set the trend for companies large and small looking to incorporate product launches and co-branding facilities. Elsie has built an intimate team of skilled, experienced staff and has been revolutionary in exposure of brands through clever sales and marketing techniques. Her successful strategies have seen Elsie achieve success right around Australia and she is focused on continuously expanding her networking and business opportunities within the industry.