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Connect with Specification Professionals working on relevant projects right now.
Simon Balzer Miele Australia
Arc Agency’s ability to segment, prioritise and tailor their extensive database to our specific needs, made the process of inviting the right people to our event simple and highly effective. Arc agency’s professional service made the process of inviting people, following up rsvp’s and reminded painless and cost effective. Ensuring our sales team was not distracted organising an event instead of chasing sales. And finally the reporting information provided made following up attendees after the event a breeze.
Simon Trewarne Heatmaster
Over the last few years working with The Arc Agency, I have found the Group Presentations highly rewarding for our business. The Arc Agency team are great to work with and the Group Presentations have given us opportunities to get in front of architectural firms and meet architects and designers that we may not otherwise have had the chance to do so. I would definitely recommend working with The Arc Agency.
Bradley Wood Lift Shop
The Arc Agency presentations have been great for our business to generate more quality leads. I would highly recommend their services for any business that want to grow their market in a targeted way. Overall, we are very happy with the service that has been provided by The Arc Agency.
Thomas Roemer Ardex
ARDEX Australia regularly participates in presentations organized by the The Arc Agency and has benefited greatly from our collaboration. The service offered by The Arc Agency takes the burden of inviting people, the organization etc off our shoulders. The reporting was regular and detailed. We can highly recommend their services.
Kevin Harkin Ontera
Ontera Modular Carpets has greatly benefited from our association with the ARC Events. The opportunity to connect with the design community at the events is invaluable and provides a solid foundation for future business.
Tania Stojanova Laminex
At Laminex we have found The-Arc events to be a beneficial extension to our marketing arm. This one-to-many national format allows us to connect to a wider network of targeted specifiers whilst strengthening our brand and product exposure. The opportunity for customers to directly engage with our product is invaluable. It has been a pleasure to work with the knowledgeable and passionate team at The Arc Agency in driving our brand and stronger customer relationships.
Wiebke Benze HydroCon Australasia Pty Ltd
HydroSTON permeable pavers have been introduced by The Arc Agency to hundreds of specifiers over the years. All events and services are very professional, well managed, highly valuable and also fun. We certainly can recommend The Arc Agency for connecting with the market place in a convenient and efficient process.
Jayne Wells Nover & Co.
The Arc Agency presentations have become a vital part of Nover’s delivery of new products to the Architectural and Specification market. Run by a dedicated and professional team, the presentations are focused and streamlined, with timely follow up. Group presentations, combined with participation in regular evening events, has given Nover a measurable degree of product awareness in this important market.
Danny Brookes CIVIQ Industrial
We have really enjoyed working with The Arc Agency team. Through our partnership, we have given presentations to a number of architectural firms, which The Arc Agency have helped organise. As a separate service, they have also delivered a large number of projects leads for us. They are a very enthusiastic and organised team and I would recommend them to any business that is seeking greater presence in the specification market.
Scott Muir EcoHVAC
We have been partnering with The Arc Agency for over 12 months. Dealing with The Arc Agency takes all the stress and hassle out of contacting Architects and setting up presentations. The Arc Agency’s Professional team are on hand to ensure smooth presentations. The Arc Agency has become an integral part of our modernised sales strategy that has seen order increase over 150%!”
Steve Craig JOTUN
As a result of The Arc Agency work within the Lead Generation service to date (a month and a bit) we have been specified on two live projects and have supplied three specifications as well as supplying a number of samples for designs works in progress.
Chris Mavromoustakos Caldis Cook Group
The Arc Agency especially, Leigh and Sunny, are always there to help us out at CCG Architects. Scheduling dates and times seems like a hard task (as constant changes occur within projects) but is always dealt with promptly in a professional manner to make everyone happy. The catering is always delicious and everyone at CCG Architects could not be happier.
Leanne Reardon Hunza Lighting
We at Hunza have found that our appointments with Specifiers via the Arc Agency has led to fantastic brand and product exposure, development of new relationships and ultimately specification of product. It has been a pleasure to work with the marketing team who are always professional and extremely helpful. To be able to present “one-on-one”, where the specifiers get to see and feel the quality of our products, ask questions and discuss project suitability is beyond invaluable. We also value non-conflicting appointments, it puts our brand front of mind, and we trust The Arc Agency to support us and our brand in the specifier market.
Hiromi Lauren Shiro Architects
We enjoy group presentations held by The Arc Agency. We are such a small office but The Arc Agency treats us with great kindness as the same way they would take care of big-name firms. The group presentations have given us an opportunity to talk to our neighbour architects to share these presentations and develop good ongoing business relationships, which was great. Product suppliers we have selected, presented detailed information to give us knowledge of the latest technology on the market for upcoming projects. Following our product enquiries, The Arc Agency are timely to respond and very helpful. We always find ourselves enjoying talking to The Arc Agency representatives for product updates.
Stephen Grundy Network Building Supplies SGI Architectural
Group presentations run by The Arc Agency has allowed us to showcase our range of Architectural façade products ‘face to face’ with a minimum of effort. The presentations are fully arranged and co-ordinated by the highly efficient and professional staff on our behalf. Importantly only Architects that that have shown a keen interest in seeing our portfolio of products are selected. The Arc Agency not only opens the door for us but also provides a full list of contacts for ongoing follow up. We would highly recommend The Arc Agency to anyone.
Brad Street Winning Commercial
The architects and specifiers events provide a critical opportunity to get our product in front of decision-makers, all in the same room. The opportunity to reach hundreds of relevant influencers, designers and architects across the country is unparalleled across Australia and we've received direct business through our new-found contacts.
Craig Smith CASF
The group specifier presentations that Arc co-ordinate are well run and our team find them very helpful in developing new specifications of our products and services. I can highly recommend their services!
Louise Stewart Brio
The-Arc Events have always been professionally organised, in both the lead up to and on the actual night. Venues are obviously carefully chosen and quality seems consistently front of mind. The Brio team and event attendees always have a great night and we have found that large city events and the smaller regional ones both supply a good quantity of genuine leads to help us grow our pipeline for specification projects.
Neil Young Deflecta
The effectiveness of Group Presentations with The Arc Agency is excellent. Their professional appointment process and timing takes all the stress out of arranging product presentations. The reporting system they have in place makes follow ups so much easier. It really is a pleasant experience.
Ruba Jaajaa Cosentino Australia
Cosentino, the world’s largest stone manufacturer have joined forces with the Arc Agency to launch our First Cosentino City Centre here in Sydney Australia. The Arc agency coordinated this successful event and made the night a monumental, elegant and well-spoken of event. From RSVP tier management, catering, logistics, transfers, and daily reporting, it made the entire event streamlined and hassle free. Post event follow up and reporting was also done with complete professionalism.
Raymond Scott Workshopped
Workshopped have been working with The Arc Agency for a number of years now. We have always found them to be extremely professional in their process. They have good relationships with the industry and we generally find that the firm is looking forward to the presentations. Being a small business, this resource is very valuable to us and has managed to secure numerous projects.
Alessandro Bessi Zumtobel Group
It has been a pleasure work with The Arc Agency team for all the activities implemented in the last few months. I have really appreciated their professionalism and enthusiasm; the support and the care for details provided during the Urban Life Lighting event was exceptional and so was the result. I’m looking forward for new exiting activities for next year.
Greg Bray The Buchan Group
Thank you for a very good and very worthwhile lunch presentation. We felt the format was excellent, allowing us to relax over a very nice lunch around our meeting room table while each company was limited to a 15 min presentation which allowed a very thorough & succinct presentation by each company, and even time for some questions and the selection of companies to present was a broad & interesting one. Looking forward to the next one now!
Annie Ming Tsar Carpets
It has been a pleasure working with The Arc Agency, an enthusiastic and efficient team. Great platform for exposure and lead generation.
Leanne Martz Zip Industries
Working with The Arc Agency over the past years has been like having an extension of your work colleagues, someone you can rely on. At both The-Arc Interior events they host at amazing venues through to individual practice presentations they are always well organised, they go above and beyond to ensure supplier requests are catered for to ensure both suppliers and specifiers walk away feeling time was well spent. I have always found the team to be helpful and professional.
Alison Jeffrey Geberit
I have utilised The Arc Agency’s services over many years and have always been impressed with their professionalism and range of architectural services. The architectural group presentations have been most beneficial to our company and have often resulted in product specification. Architectural and Interiors trade events are held in architecturally interesting venues within or close to the CBD which result in numerous specifiers attending. I have found these events to be an ideal forum for launching new products to the market and result in some worthwhile lead generation.
Tracy Davis National Masonry
We have participated in several The-Arc Events in both Brisbane and Sydney and have found them to be very beneficial to our business. The dynamic Arc Team are extremely professional and well organised ensuring a successful event for both specifiers and suppliers. The attendees are well qualified attracting specifiers who are our target audience. The-Arc Events are the perfect platform for suppliers who want to showcase their products to a target audience in a relaxed atmosphere that actually generates new business opportunities and brand awareness.
Jonathan Hall STRATCO
Since engaging The Arc Agency to assist us with generating leads in the Architectural Industry we have seen a noticeable increase in our enquiry and so the exercise has been successful. We have found The Arc Agency professional at all times and willing & able to meet our changing needs for product presentation. The reporting has been regular and very detailed, all the while being able to comfortably meet the KPI’s. We are excited to continue to see our enquiry and sales grow

The Arc Agency specialises in the architectural, interior and landscape industry. We introduce quality products and services to architects, interior designers, landscape professionals, developers, builders and consultants, matching compatible brands to current projects.

Having been in the industry since 2000, we have forged strong and valuable long-term relationships with these specification professionals, giving us the edge in helping brands achieve immediate market presence.

Supporting Sales

Project-Focused Database Development

We ensure maximised, targeted coverage with our database of tens of thousands of specifiers including architects, interior designers, landscape professionals, developers, builders and consultants.

Our experts identify the optimum target market for your brand, product or service. We have a proven track record of enhancing sales through compelling marketing and insightful promotional campaigns.

Lead Generation

We provide expert representation of your products and services. Our face-to-face introduction of your brand supports your sales force by providing brand awareness, brand exposure and qualified leads. We identify opportunities with architects, interior designers, landscape professionals, developers, builders and consultants.

Products are introduced at meetings utilising high-impact imagery, samples and concise discussion of your brand’s major competitive advantages for the appropriate target market.

Group Presentations

In a relaxed yet professional atmosphere, our targeted group presentations help deliver your product or service’s key benefits to the specifier’s business in the comfort of their offices.

These presentations enable your company representative to inform and educate an audience of specification professionals who are eager to know more about your product offering.

Marketing Material Distribution

Distribution of marketing material and literature to the right target audience is crucial. We update architectural practices’ libraries to ensure the delivery of relevant up-to-date promotional and technical information.

Boutique Events. Targeted Turnout. Maximum Leads.

We bring hundreds of specifications professionals to you in the one venue. We select inspiring spaces where architects, interior designers, landscape professionals, builders and developers can interact with your product. Our boutique format allows specifiers to engage with suppliers in in-depth conversations on current and upcoming projects.

The format doesn’t require an extensive display yet is highly effective in showcasing your brand and products. Our Lead Generation Events are held in Sydney, Melbourne, Brisbane, Adelaide and Perth and are:

  • Non-competing product forums
  • Attended by qualified specification professionals only
  • Targeted to the architectural, interiors and landscape industry
  • Project lead generationfocused in contrast to large trade shows
  • Cost and time effective

Contact The Arc Agency today and see how
your business can start benefiting!

One-on-one appointments with decision makers working on relevant projects

We facilitate face-to-face, one-on-one appointments through our extensive industry contacts, allowing clients to leverage our relationships.

Direct Mail Campaigns
Email and mail campaigns to a targeted audience

We distribute information to the appropriate target market via email (EDM) and direct mail campaigns using our extensive database of qualified specifiers. Our team oversees the development and delivery of email campaigns and hard copy printed material along with all creative requirements and ongoing support.

Event Management
Placing your brand centre stage

Our powerful event management service amplifies your product and showroom launches. We make a lasting impression on attendees, exposing your business to key decision makers and shining the spotlight on your product.

Access to our extensive qualified database of specifiers means you can choose the audience in attendance at your launch event, maximising its impact. Our event management services includes:

Qualified database access + Introduction to key attendees + RSVP management + Creative direction + Invitation design + Venue selection + Catering + Presentation + Guest speakers + Coordinating all logistical elements of the event.

Market Research
Feedback from the architectural community on your product

We conduct key research projects for a broad cross-section of companies in the industry. These include customer surveys, focus groups, marketing audits and customer analysis.

They are conducted through qualitative opinion-based research to determine the perception of your product or range. Our research provides valuable data for analysing your product and market.

Creative Branding
Marketing material with impact

The way in which you present your business is crucially important – your brand image and ultimately sales rely on it.:

In collaboration with Stephen Busuttil Design, we offer a wide range of creative design services and corporate branding tools, ensuring your marketing material is architecturally appropriate and engages the specification market. These include

Brochure design + Email campaigns + Sales presentations + Website design + Corporate branding.

Legal Made Easy For Businesses
Quality legal services for the building and construction industry

In collaboration with Legal Made Easy (LME), we provide legal services for businesses in the building industry. LME provides quality legal advice and representation to clients on areas including:

Building and construction + Employment + Contracts + Business law + Commercial disputes + Insolvency and bankruptcy + Land and environment + Commercial leases + Compliance + Insurance + Tax.

Brands we’ve worked with

Product Suppliers

The Laminex Group
Capral Aluminum
Carter Holt Harvey
James Hardie
Kingspan Insulation
Kone Lifts
CSR Building Products
CASF Corian
Assa Abloy
Philips Lighting
Designer Rugs
Austral Bricks & Masonry
Street Furniture Australia
ACO Polycrete
PGH Bricks & Pavers
Stone Outdoors
Concrete Colour Systems
Christie Parksafe
Viva Recreation
Décor Systems
VM Zinc
PGH Bricks & Pavers

Architectural Practices

Woods Bagot
Allen Jack + Cottier
Group GSA
Cox Architects
Bates Smart
HDR Rice Daubney
McConnel Smith & Johnson
Bligh Voller Neild Architects
City Of Sydney Projects
Jackson Teece Chesterman Willis
Cox Rayner
BVN Donovan Hill
Conrad Gargett Riddel
Deicke Richards
GHD WoodHead
DBI Design
Jackson Teece
Cottee Parker
Fender Katsalidis Architects
Elenburg Fraser
Baezigner Coles
H2o Architects
Peddle Thorp Architecture
SJB Architecture
Techne Architects
Thomson Adsett
DEM (Aust)
PMDL Architecture
Conybeare Morrison & Partners
Noel Bell Ridley Smith & Partners
Design Inc
Reid Campbell
Brewster Hjorth Architects
Turner & Associates
Geyer Design
Kann Finch
Scott Carver
Silver Thomas Hanley
The Buchan Group