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Connect with Specification Professionals working on relevant projects right now.
Jayne Wells Nover & Co.
The Arc Agency presentations have become a vital part of Nover’s delivery of new products to the Architectural and Specification market. Run by a dedicated and professional team, the presentations are focused and streamlined, with timely follow up. Group presentations, combined with participation in regular evening events, has given Nover a measurable degree of product awareness in this important market.

The Arc Agency specialises in the architectural, interior and landscape industry. We introduce quality products and services to architects, interior designers, landscape professionals, developers, builders and consultants, matching compatible brands to current projects.

Having been in the industry since 2000, we have forged strong and valuable long-term relationships with these specification professionals, giving us the edge in helping brands achieve immediate market presence.

Supporting Sales

Project-Focused Database Development

We ensure maximised, targeted coverage with our database of tens of thousands of specifiers including architects, interior designers, landscape professionals, developers, builders and consultants.

Our experts identify the optimum target market for your brand, product or service. We have a proven track record of enhancing sales through compelling marketing and insightful promotional campaigns.

Lead Generation

We provide expert representation of your products and services. Our face-to-face introduction of your brand supports your sales force by providing brand awareness, brand exposure and qualified leads. We identify opportunities with architects, interior designers, landscape professionals, developers, builders and consultants.

Products are introduced at meetings utilising high-impact imagery, samples and concise discussion of your brand’s major competitive advantages for the appropriate target market.

Group Presentations

In a relaxed yet professional atmosphere, our targeted group presentations help deliver your product or service’s key benefits to the specifier’s business in the comfort of their offices.

These presentations enable your company representative to inform and educate an audience of specification professionals who are eager to know more about your product offering.

Marketing Material Distribution

Distribution of marketing material and literature to the right target audience is crucial. We update architectural practices’ libraries to ensure the delivery of relevant up-to-date promotional and technical information.

Boutique Events. Targeted Turnout. Maximum Leads.

We bring hundreds of specifications professionals to you in the one venue. We select inspiring spaces where architects, interior designers, landscape professionals, builders and developers can interact with your product. Our boutique format allows specifiers to engage with suppliers in in-depth conversations on current and upcoming projects.

The format doesn’t require an extensive display yet is highly effective in showcasing your brand and products. Our Lead Generation Events are held in Sydney, Melbourne, Brisbane, Adelaide and Perth and are:

  • Non-competing product forums
  • Attended by qualified specification professionals only
  • Targeted to the architectural, interiors and landscape industry
  • Project lead generationfocused in contrast to large trade shows
  • Cost and time effective
LEARN MORE & BOOK NOW

Contact The Arc Agency today and see how
your business can start benefiting!

REACH OUT TO ONE OF OUR INDUSTRY EXPERTS
FOCUSED APPOINTMENTS
One-on-one appointments with decision makers working on relevant projects

We facilitate face-to-face, one-on-one appointments through our extensive industry contacts, allowing clients to leverage our relationships.

Direct Mail Campaigns
Email and mail campaigns to a targeted audience

We distribute information to the appropriate target market via email (EDM) and direct mail campaigns using our extensive database of qualified specifiers. Our team oversees the development and delivery of email campaigns and hard copy printed material along with all creative requirements and ongoing support.

Event Management
Placing your brand centre stage

Our powerful event management service amplifies your product and showroom launches. We make a lasting impression on attendees, exposing your business to key decision makers and shining the spotlight on your product.

Access to our extensive qualified database of specifiers means you can choose the audience in attendance at your launch event, maximising its impact. Our event management services includes:

Qualified database access + Introduction to key attendees + RSVP management + Creative direction + Invitation design + Venue selection + Catering + Presentation + Guest speakers + Coordinating all logistical elements of the event.

Market Research
Feedback from the architectural community on your product

We conduct key research projects for a broad cross-section of companies in the industry. These include customer surveys, focus groups, marketing audits and customer analysis.

They are conducted through qualitative opinion-based research to determine the perception of your product or range. Our research provides valuable data for analysing your product and market.

Creative Branding
Marketing material with impact

The way in which you present your business is crucially important – your brand image and ultimately sales rely on it.:

In collaboration with Stephen Busuttil Design, we offer a wide range of creative design services and corporate branding tools, ensuring your marketing material is architecturally appropriate and engages the specification market. These include

Brochure design + Email campaigns + Sales presentations + Website design + Corporate branding.

Legal Made Easy For Businesses
Quality legal services for the building and construction industry

In collaboration with Legal Made Easy (LME), we provide legal services for businesses in the building industry. LME provides quality legal advice and representation to clients on areas including:

Building and construction + Employment + Contracts + Business law + Commercial disputes + Insolvency and bankruptcy + Land and environment + Commercial leases + Compliance + Insurance + Tax.

Brands we’ve worked with

Product Suppliers

The Laminex Group
Miele
Zip
Alucobond
Dulux
Capral Aluminum
Bluescope
Knauf
Carter Holt Harvey
AWS
Boral
Colorbond
Dorma
James Hardie
Kingspan Insulation
Brickworks
Ronstan
Kone Lifts
CSR Building Products
Caesarstone
GWA
Bosch
CASF Corian
3M
Assa Abloy
Barrisol
Philips Lighting
Dyson
Taubmans
Designer Rugs
Austral Bricks & Masonry
Street Furniture Australia
ACO Polycrete
PGH Bricks & Pavers
Junglfy
Unisite
Stone Outdoors
Concrete Colour Systems
Christie Parksafe
Elmich
Viva Recreation
Stoneset
Markilux
Archilux
arklex
SmartStone
Décor Systems
VM Zinc
Barrisol
Brio
Parisi
PGH Bricks & Pavers
Hi-Macs
Glosswood
Geberit

Architectural Practices

Woods Bagot
Allen Jack + Cottier
Hassel
Lendlease
FJMT
Group GSA
Cox Architects
Bates Smart
HDR Rice Daubney
McConnel Smith & Johnson
SJB
Architectus
Bligh Voller Neild Architects
City Of Sydney Projects
Woodhead
Jackson Teece Chesterman Willis
Cox Rayner
BVN Donovan Hill
Conrad Gargett Riddel
Deicke Richards
Arkhefield
GHD WoodHead
Populous
DBI Design
RPS
AECOM
Jackson Teece
Cottee Parker
Fender Katsalidis Architects
Elenburg Fraser
Baezigner Coles
ROTHELOWMAN
H2o Architects
Peddle Thorp Architecture
SJB Architecture
Techne Architects
Thomson Adsett
DEM (Aust)
PMDL Architecture
Conybeare Morrison & Partners
Noel Bell Ridley Smith & Partners
Design Inc
Reid Campbell
Brewster Hjorth Architects
Turner & Associates
Geyer Design
HBO & EMTB
Kann Finch
PTW
Scott Carver
Silver Thomas Hanley
The Buchan Group
Grimshaw
Mirvac
Peckvonhartel